Amsale

A pair gloves, a string of pearls, the neat line of a satin bodice and the silky dress of a duchess satin ball skirt, all of them are a clear indication that classic is reviving again. And, if tasteful underestimation is the trend in bridal style, then Amsale controls the pulse.

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Amsale Aberra was brought up in Ethiopia and completed her education in the U.S. She brings confident superiority into the arena of bridal fashion. The designer believes that her bride has to have a tough sense regarding her own style. She should be confidant, understanding lines and details.

Her designing philosophy is that the bride is the center-point of the wedding, and not the dress. Her philosophy was a contradiction in 1986, when she set out to create her own niche in the bridal scene. Amsale brings to her work, insightful sense of style, an eye for simplicity and an unmatched dedication towards her clients that gives the lot of couture-conscious brides everything they desire.

Followers of contemporary-classic fashion instantly acknowledged the intrinsic timelessness of her collection. There is no surprise about this. Amsale remarks that even after 20 years of her wedding, a bride should look at her pictures and should be pleased about the way she appeared on her special day.

Most of the designer’s instinctive style statement can be traced to her own desire as a bride to adorn the perfect gown. Her first designs received instant embrace from brides from different parts of the country and it proved that her philosophy, “Less is more” was right. She pulled together a small couture group, arranged some space and started delivering orders. Soon, stores started contacting Amsale so as to carry her collection. And, today her collection is a part of big-name stores like Saks Fifth Avenue, Bergdorf Goodman, Madison Avenue boutique and Neiman Marcus. Madison Avenue even shares her name.

Amsale’s couture startup is followed even to this day, with her Madison Avenue carrying her legacy on. Even though the greater part of the wedding dresses is made to order, her designing team is exceptionally proficient in personalizing dresses for brides. Amsalee says that she gets excited to hear people looking for some changes. She claims that her team is quite responsible, accommodating and equally thoughtful to the needs of the bride. They do their best not to do anything that doesn’t work, and they never allow anything to deliver surprises to the bride.

Amsale considers that her experience as a designer and bride have given her a unique vantage point. She has found a number of times that brides become overwhelmed worrying about particulars and without knowing the silhouette they should wear. According to her, silhouette is most important and it is the first concern. Amsale believes that brides should try different silhouette looks – ball gown, sheath or more. And, once they have selected the full skirt, they can move on with the choice of the traditional or clean one and the choice for the one with a lace or not.

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