A highly acclaimed Indian designer, Anita Dongre has dominated the fashion scenario in India for the last eighteen years. Her inimitable designs have been graced by the eminent and influential personalities. She understands the uniqueness of every woman- her moods, desires and needs and her collections reflect her empathy for the 21st century woman. A go-getter, Anita Dongre owns a number of distinct labels and her designs are retiled through high end stores in India and abroad.
Keen about fashion and style, Anita Dongre enrolled at S.N.D.T, a leading Indian fashion school while pursuing a degree in commerce. After graduting in the year 1983, she taught at SNDT for around two years and presently serves as a guest faculty at S.N.D.T., NIFT and G.D. Somani Institute.
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Intially, Anita Dongre established an Indian Ethnic wear studio and started retailing under the label `Masque` and her designs were sold at premiere stores including Sheetal, Taj Khazana, OmChambers, Kemps Corner, Damini in major Indian cities like New Delhi, Kolkata, Mumbai and Chennai and in international outlets in London, Vancouver, Singapore, and Dubai.
Anita’s most popular fashion label AND caters to the needs of today’s multitasking women, teenagers, working women, young mothers, celebrities and socialites. AND is an epitome for style and substance in conjunction with an international feel and global appeal. The highly successful brand AND was soon followed by Anita Dongre’s signature, premium label named ANITA DONGRE IINTER PRET. IINTER PRET is a fashionable label that includes trendy mix n match western wear accented with sleek detailing.
Her luxury attire brand ANITA DONGRE TIMELESS caters to the unique needs of a particular client and translates their tastes into gorgeous and stunning outfits. ANITA DONGRE TIMELESS is an exclusive label for occasional wear right from bridal trousseau to a red carpet stunner. The eco-conscious designer launched a unique label called GRASSROOTS adding the green glam to her scintillating designs. GRASSROOTS features organic clothing manufactured from sustainable fabrics and accentuated with traditional crafts thus giving you stylish and glamorous outfits.
Her designs are mostly inspired from her love for nature, health and wellness, art, movies and people. She has designed for bollywood movies like Bas Ek Pal, My Brother Nikhil, Sorry Bhai etc. Anita Dongre also specializes in creating unique and impressive uniform designs whether it is Dhirubhai Ambani's pre-school or the Taj Group of Hotels, she has revolutionized the concept of uniforms right from corporate houses, airlines, hospitality industry to educational institutions.
A fitness and wellness fanatic, Anita Dongre also owns a wellness centre in Bandra, Mumbai known as CLAY. The center has become hugely popular among the Mumbai women for its therapeutic and peaceful ambience.
Anita Dongre’s clothing brands have earned huge popularity in last few years and today her label is retailed at more than eighty outlets in India as well as abroad. Her collections were recently showcased at the Wills Fashion Week, Lakme India Fashion Week, Kolkata Fashion Week, Dubai Fashion Fiesta and Buenos Aires Alta Moda. She has designed for a number of celebrities and socialites like Anuradha Mahindra, Nita Ambani, Maureen Wadia, Juhi Chawla, Monica Vaziralli, Shabana Azmi, Tabu, Raveena Tandon, Eesha Koppikar, Urmila Matondkar, Gul Panag, Mallika Sherawat, Sameera Reddy, among others.
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