Ashima and Lina-the Best Fashion Designer
Ashima and Lina are sisters-in-law in the world of fashion; they have been making a worthy share to the world of fashion in India. The simplicity of their work is reflecting in their work of designing. Lina is taking charge of management and merchandising part of the work and Ashima is working to be creative with their fashion business in making new designs of crafting. Ashima and Lina are hand embroidery and bridal wear masters, these sisters-in-law partnership has reached the biggest award and honor around the world and the duo has been an active traditional Indian getup suppliers, added with touch of modern. The duo is fun of playing and combining with different shades of color and has been noted widely because of combining and adding special effects of colors. Being prominent on class, developing complex and materials, caring the details and impressive designs of embroidery are the label of their brand’s ingenuity.
The story of Ashima and Lina started sometime in early 1990’s. Before they became friends, Ashima is a graduate of B.Com in Shri Ram College and a passer of NIFT and won the award for the “THE BEST STUDENT AWARD”. Lina on the other hand, graduated English, an English Literature with Master’s and she is also a graduate of Law degree in Income Tax. She started building her career with the Big Joes as a merchandiser. Ashima took another course which is in fashion designing and she completed it from National Institute of Fashion Technology. When Ashima graduated in fashion designing in 1993, she began working at Big Joes with Lina and as soon as they like each other, they became friends. Their friendship made a way to make their own establishment and make their own brand while Ashima and Lina are known to be professional in regards to the business. Lina became the last person to know that her brother and Ashima had a relationship even though they were best of friends.

Lina and Ashima are one of some designers who showed four collections systematically each year. Their collections are very acceptable in styling, adding the styles with the look that every trendy people would like to have a design in their clothing. Their brand became successful when Ashima and Lina started with countless fashion show from national to international. “The Allure of India” fashion show way back in 1997 that also celebrated the 50 th Independence Day of India, gathered them a name in the fashion industry. It pictures the heritage and culture in every states of India and carried out the tradition and ethnicity.

In addition, Ashima and Lina was also the designers of Miss India 1999 winner Gul Panag and the duo was being recognized. Ashima and Lina were first in collaborating with retailers and join up Paayal Seth in jewelry designing to follow up with the South Delhi women’s store with the country’s Premier Retail Outlet Kaaya. They are also planning to start up a store of 6 in two different states in America. They also plan to have a branch of their business to join with the leading company in fashion business. Ashima and Lina are the best designers for your fashion needs, their designs and brand will help you to be stand out and alluring in today’s’ modern, fashionable and trendy world. You can also choose more designs of jewelry from the name of Ashima andLina that will fit and goes with your clothing. Visit the website now and from there you’ll see what you need.
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