BCBG Max Azria: The French-American Fashion Sensation
BCBG Max Azria has taken the fashion world by storm. The fashion powerhouse has as strong following from Hollywood celebrities and its kitty is full of lots of award winning collections. Max Azria has evolved and expanded continuously while at the same time he has defined the trends.
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The company has been named on the French phrase for good style and good attitude – bon chic, bon genre, and it is the ideal example of both the American spirit and the European sophistication. Found in 1982, the company has created a niche for their signature collection women’s apparel from Max Azria, the renowned fashion designer.
Azria, who has gradually expanded his company over the years, has also created other collections for women. Today, BCBG Max Azria offers collections for contemporary women for every occasion and need – for work or weekend, or for day or night. The BCBG lifestyle collection consists of suiting, denim, evening dresses, swimwear, eyewear, footwear and handbags.
The fall 1999 collection from Azria saw him introduce his new plus size line that took his product offering to a completely new height. This new development helped the company expand its customer base by providing to an extended range of the ‘fair-sex’ population. One of the most important aspects that have seen BCBG Max Azria take to the sky is the ability of the designer to blend his keen business sense with his sense for creativity. It is the amazing intellect of the designer that has seen him create an entirely fresh platform in the world of fashion. He has completely revamped the designer category in the industry with his top-of-the-line designer collection being offered with modern price points. In addition to the critical acclaim enjoyed by BCBG Max Azria, Azria was awarded a seat in the esteemed Council of Fashion Designers of America (CFDA) in 1998. Further, Azria has also won designer awards including the California designer of the year in 1995 and the Atlanta designer of the year in 1997. The year 1998 saw the designer being honored by Divine Design as the women’s designer of the year and General Motors chose Azria as their speaker for Concept: Cure, a global charity that supports research on breast cancer. BCBG Max Azria continuously keeps strengthening its market position. The company is known for creating its highly refined advertising campaign every season comprising top stylists, fashion models and photographers. The campaign becomes the highly of major international magazines on fashion, entertainment and lifestyle, and also on bus shelters, and billboards in the entire united states. BCBG Max Azria collection is so popular and sought after that it is regularly spotted on television shows like “Friends,” “Ally Mcbeal,”, “e! News daily” and “Entertainment Tonight.” And, the big fans of the BCBG Max Azria brand include Sharon Stone, Madonna, Uma Thurman, Minnie Driver, Ashley Judd, Heather Graham, Calista Flockhar, Brandy and Drew Barrymore.
BCBG Max Azria has emerged as a retail giant that has more than 75 retail boutiques spread across North America.
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