Gauri and Nainika- creative minds of fashion
The word fashion which was initially considered as a controversial topic and against the traditional values has now grown in to such a big industry that everyone has come to know about fashion, importance of fashion, necessity for being fashionable and the magic of design. This great awareness towards fashion has happened mainly because of internet, magazines, social networking sites and other technologies. Due to this awareness people prefer to buy branded items and some people prefer to buy designer clothing as a sign of status. This high profile clientele has led to the upcoming of many designers who enter the fashion industry and shine in it with their innovation and excellence.
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Gauri and Nainika are two designers of India. They have a wide range of collections. They develop designs that innovative and beautiful. The silhouette of the dresses designed by them is either simple chic or long. They experiment on some of the styles that never die. These styles are generally referred to as timeless style.
 The main feature of the collections released by Gauri and Nainika is that they use non synthetic material in their clothing line. Fabric materials are generally of two types: manmade or synthetic fabric materials like polyester, nylon and natural fabric materials like cotton, silk, jute and other naturally occurring fibres from which yarn and fabric are produced. Gauri and Nainika prefer the later materials to produce their apparels. This shows their sincerity towards the environmental protection and the thought to create awareness among the public. Since they use only natural materials their products are generally high priced. They have a very loyal and royal clientele. Gauri and Nainika have also used chiffon and georgette fabrics in the recent times. These fabrics are meant to give a royal and rich look when accompanied with prints and embellishments. Gauri and Nainika have also started experimenting on cotton, khadi and silk. Though they feel that the flow and feel given by synthetic materials is excellent, the look and value given by natural materials is something very interesting. Recently they have also used organza in their apparels.
Designer labels become brands when they are widely accepted by the people and gain very good popularity. Not all designer labels attain the brand. Very few labels which are able to attract wide range of customers become a brand. Gauri and Nainika collections have developed in to a brand. These collections are available in Wills Lifestyle store. Since Wills lifestyle store is located in many cities of India, their collections are well known to many people and it is also famous in an international level.
Gauri and Nainika also follow a color theme according to the seasons. Recently they have come up with blue collections. They have used many shades of blue in their apparels. They do not follow the western method of selecting colors and fabrics. They have their own signature style in doing the designing. Gauri and Nainika have made a mark in the fashion industry by giving more importance to environment and creating awareness.
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