The British fashion label, Ghost
Ghost is the name of the British fashion label. It was founded by Tanya Sarne in 1984. In the beginning it was just a fashion shop but with the passage of time this British fashion label progressed and now it has become one of the most famous and remarkable fashion labels of the world. Ghost opened its first shop or outlet in London in 1994. After a couple of years in 1997, another store or outlet was opened in London under this brand name. In the same year Ghost launched the G2 collection. Just right after one year in 1998, this brand opened its boutiques in the world renowned cities Paris, Amsterdam and Los Angeles. These three cities are famous due to the number of outlets of fashion present there. Similarly after a couple of years in 1999, this brand launched a large variety of knitwear and shoes. The signature fragrance of this famous brand was launched in the year of 2000. In the same way, this brand also intended to launch a women fragrance in the year of 2000 or 2001.Ghost has also won an award for its excellent performance. It won British export award in the year of 1992.
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In the present time, it has become one of the most renowned brands in the world of fashion. This brand has been using the soft and flowing fabric for the manufacturing of the designs. One can say that using such kind of fabric has become the signature of Ghost. In the 1980’s when there was not any clear sense of fashion, Ghost at that time introduced a number of designs that developed a sense of fashion in the people. This brand presented the new and light way of dressing instead of heavy and padded dressing that was heavy and difficult to wear. The designs or dresses of Ghost are very much light and easy to wear.

Different fabrics are the symbol of Ghost collection. These fabrics are specially made. Some of the fabrics are made from special soft wool. After the manufacturing of these fabrics from yarns, these are subjected to further treatment and processing units where these are washed and dyed. In the start, this cloth is of grey color and it has low quality. After passing through all stages of treatment, it is dyed to the desired color or texture.
It is the hallmark of Ghost that it has been using the traditional method for dyeing and washing the fabric or garment. Modern techniques are something different. Almost all of the fashion companies don’t employ these methods because these methods are time consuming and of high cost. The factors of high cost and time ensure the long life and durability of fabric. Export is the major business of Ghost just like other British brands. Its dresses are exported to Europe, America, Japan, Caribbean, New York, Australia and Middle East countries. All the products of this brand are unique and feminine. The creativity of Tanya Sarne is the success of this label.
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Ghost, fashion designer, biography
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