Giorgio Armani Fashion House

Giorgio Armani is an Italian fashion designer born in 1934. He was a notable enterpriser as well. He found his own fashion designing company and all the creations of his company bear his name.

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Although Giorgio Armani was aiming to become a doctor, he quit studies and joined the line of fashion. Soon after, he became the manager of La Rinascente, a fashion store in Milan. He was working for Hitman, the famous men’s brand in the 1960’s. The biggest turning point happened in 1966, when Giorgio Armani met Sergio Galeotti, with whom he made a successful partnership in his career. Galeotti was an architect and owner of a designer studio. This successful partnership lead to the formation of the designer label namely, Galeotti, Giorgio Armani in 1974. However, they started focussing only on the menswear when they had begun operation in 1974. Women’s wear also got featured in from the very next year in 1975. Notably, his first collection bored his headquarters’ address as the name of the label. It opened to thunderous response in 1976 and it was a spring / summer collection. Probably the simplicity worked in favour of Giorgio Armani collections. It should be noted that the design was mostly lightweight and this played a major role in fetching the right kind of attention. They started expanding the company with more designs of swimwear, underwear etc.

Designing the uniforms for the Italian Air Force was a major milestone in Giorgio Armani’s career. This happened in the year of 1980. They have opened their business in Milan in the following year considering the widespread success they could achieve. With the fast growing business prospectus, they were quick to launch Armani Jeans and Armani Junior. Notably, Armani perfume was launched in 1982. However, Giorgio Armani lost his friend and partner Galeotti in 1985 since he was suffering from AIDS.

Giorgio Armani gained international fame with his close association with the Hollywood celebrities such as Tom Cruise, Katie Holmes and Lindsay Lohan. An American Gigolo, released in 1980, had Richard Gere donning the creations of Giorgio Armani. This film really made Giorgio Armani designs world famous. Giorgio Armani designs were thereafter known as a sophisticated wear for business men. In 1987, Giorgio Armani was again associated with movies; this time it was for the famous movie The Untouchables. This movie starred Sean Connery and Kevin Costner. Giorgio Armani is considered to be the inventor of the colour ‘greige’, which is a mixture of grey and beige. When we take a look at the general perception of Giorgio Armani designs, we can see that it was always appreciated for its elegance and timeless appeal. However, Giorgio Armani designs had to face the criticism as well for being less adventurous and modern. As for that, his counterpart Gianni Versace was widely appreciated for the modern yet classic designs.

In 2000, Forbes Magazine listed Giorgio Armani as one of the most successful designers with an asset of 135 million U.S. dollars. Company’s official website was launched in the same year. Giorgio Armani speaks French but no English. Giorgio Armani was unmarried all through his life. He is considered to be one of the biggest designers of 20th century.

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