Vikram Phadnis is an Indian designer who started his career as a choreographer and later plunged into designing. Vikram has not received any kind of formal training, yet he manages to dress the most popular names in the Indian glamour industry with his breathtaking attires.
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His flagship store in Mumbai that houses his label Vikram Phadnis features Indian as well as western wear for both men and women. Besides Mumbai, his designer label is also available in New Delhi, Hyderabad, Chicago, New York, Johannesburg, Durban and Dubai. Vikram Phadnis specializes in a diverse array of clothing from prêt-a-porter to couture; however bridal wear remains his mainstay.
An extremely humble person, Vikram Phadnis is proud of the fact that his clothes are loved by everyone from a girl next door to a glam diva. His collections have been showcased at the Lakme India Fashion Week, Wills Lifestyle India Fashion Week, Delhi Fashion week, Durban Fashion Week, Chivas Tour Fashion shows, IIFA Dubai, Champagne n Romance Fashion show and the South Africa Fashion Week.
Vikram Phadnis’s favorite fabrics include georgette, chiffon, jersey, crepe, linen and lace. His bridal collections are luxurious and gorgeous and marked by a timeless beauty. The regal and sumptuous bridal attires designed by Vikram Phadnis are indeed every bride’s dream come true. His designs are simple yet sensuous combining all the elements of shimmer and shine to create elegant ensembles.
Vikram Phadnis’s clientele list features a number of well known celebrities like Sachin Tendulkar, Amitabh Bachchan, Rahul Dravid, Shahrukh Khan, Salman Khan, Anil Kapoor, Akshay Kumar, Sohail Khan, Aishwarya Rai Bachchan, Sushmita Sen, Priyanka Chopra, Vidya Balan, Juhi Chawla, Bipasha Basu, Shilpa Shetty, John Abraham, Urmila Matondkar, Lara Dutta, Ayesha Takia, Zayed Khan, Emraan Hashmi, Esha Deol, Govinda, Eesha Koppikar, Akshay Khanna, Amrita Arora, Malaika Arora Khan, Amisha Patel, among others. He has also designed for Hindi films including Fight Club, Rocky, Blackmail, Anjaane, Mujhse Shaadi Karogi, Salaam-e-Ishq and God Tussi Great Ho.
Vikram Phadnis won the Best Costume Designer Award for Mujhse Shaadi Karogi at the IIFA ceremony. He was also honored with the Young Achievers Award by the Government of Maharashtra and the coveted GIFA Award. His tremendous contribution and endeavor in the fashion industry was acknowledged and felicitated by Frederick Constant. Vikram Phadnis is planning to plunge into film making soon.
Vikram Phadnis along with Manish Malhotra will be doing a fashion presentation serenaded by the musical performance of duo Salim and Sulaiman Merchant at IIFA, the International Indian Film Academy Awards, 2010. Vikram is expected to revive the old world charm with a lot of dupattas, drapes and lehengas.
Vikram Phadnis, fashion designer, Indian costume maker, Bollywood God